I'm Craig Bida. I'm a Brand Strategist, Storyteller, and Multi-Sector expert focused on creating opportunities and driving breakthrough results for mission-driven organizations of all kinds.
ABOUT ME
I have deep expertise leveraging CSR, strategic philanthropy and public-private partnerships to create competitive advantage.
An English Major and an M.B.A (Yale 2x), I'm an idealist with a practical side--an activist with a corporate streak (11+ years at P&G, 4 years at Cone/Omnicom).
THE BIG QUESTIONS To identify opportunities for brands and organizations, start with four building-block questions: 1) Why? (Purpose), 2) Who? (Stakeholders), 3) How? (Actions) and 4) What? (Impact). What do these simple questions mean to your brand or organization? Can you answer them, simply?